Target Audience (Preliminary)

Target audience is brought into consideration by the content of the clip or film, primarily this being the genre which dictates the stereotypical view by the audience of the whole film. The Genre term can be divided into many categories such as the sci-fi, thriller and western. These split varieties in genre come with their own personal stereotypes such as sci-fi films typically have such props as laser guns, aliens, spaceships. The genre can also have certain split categories too called sub-genres such as for sci-fi: the cyberpunk and apocalyptic world categories respectively.


The genre also affects the target audience, although variable for the target audience a film largely attracts people of certain classes and interests. A film such as Casino Royale has a large audience as the film appeals to people of mostly those aged 15-50, of both classes (ABC1 and C2DE) mostly male although not exclusive, and for fans of the Bond film series. This target audience could also conform for a film such as the Bourne Identity. However an action film could have a very different audience for a film such as "300" where the target age is far lower than that of the Bond fanchise and is aimed more toward both classes because of the content and genre of the film.


The genre i have chosen for my project is the thriller sub-genre the action thriller, this is a film where a lot of action takes place and includes elements of crime and mystery. The target for this audience would be a an audience that wished to be thrilled by the story, i also want to create a feel of mystery.

Because i have chosen this specific genre there are certain effects i must add to the clip, i will reduce the lighting in order to create a darker feel to the clip. Shots typically should be fast moving and at times in order to create dramatic effect break the 180 degree rule, although this contradicts the point of the task and would lose me marks. Location can at times be important especially if a setting is needed to be epic. Props i may need will be guns and perhaps computers which are typical for the genre. I will work from the idea in my head that i have.

Codes and conventions

The codes and conventions of an action thriller are typically guns, fight sequences, epic sets (such as a giant ice palace) and witty puns from the lead character. As i do not have access to most of these i have just settled on the media hut as my set using my BB guns as props, but a full on fight scene would take too long to choreograph and would not fit into the brief of the movie.